The Rise of "Underrated": Thendo Davhana's Journey to Building a Fashion Empire



In the vibrant streets of Chiawelo, a young Thendo Davhana was inspired by his mother and local brands like Kwaal to pursue his passion for fashion. Today, he's the founder of "Underrated", a clothing brand that's making waves in the industry.

Thendo's brand is a tribute to hard workers and talented individuals who often go unnoticed. "I want to give credit where credit is due and celebrate those who deserve it," he says. His slogan, "Get rich or die trying", is a call to action, driving people to work hard and never give up.



"Underrated" is more than just a clothing line - it's a lifestyle. Thendo's brand is unique, motivating, and authentic, making it a favorite among young entrepreneurs and fashion enthusiasts alike.

Thendo's journey hasn't been without its challenges, but he's learned some valuable lessons along the way. "Discipline and consistency are key," he says. "Quality customer service gets you more clients through referrals." He's also learned to stay true to his vision while adapting to changing trends and consumer preferences.




Thendo's a giver, and he's passionate about giving back to his community. He's started a pad drive, done door-to-door donations, and is always looking for ways to make a positive impact. "Giving back is important to me," he says.

Thendo's got big plans for "Underrated", including colognes, perfumes, and a gin. He sees his brand going international, collaborating with Nike, and creating employment for the youth. "I hope to leave a legacy that inspires others to hustle and work hard," he says.


When he's not running his brand, Thendo loves to relax with some music and good food. He's a fan of deep house music and food like  lamb and pap, and he's always looking for new ways to express himself creatively. As a taurus, he's kind, caring, and determined, and he looks up to role models like Morda Bongs.



Thendo Davhana's story is a testament to hard work, determination, and staying true to your vision. "Underrated" is more than just a clothing brand - it's a movement, a lifestyle, a call to action. So, what are you waiting for? Join the "Underrated" movement and let's hustle together!


Follow Thendo and "Underrated" on social media to stay up-to-date on the latest style, products, and inspiration!


Thank you 

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