BRANDS: Boity Launches Premium Peach Flavoured Sparkling Fruit Drink BT
Rapper, TV personality and model Boity Thulo has once again expanded
her brand with the launch of her very own BT Signature, a range of premium,
superior-tasting alcoholic and non-alcoholic sparkling fruit beverages.
Apparently the launch was was done in secrecy and I think
that was one of the best strategy, all I can say is she pulled up
a Beyonce on us and it actually worked because it is already
South African's favorite drink.
Boity worked with renowned winemaker Matthew Krone to create this
premium bevarage and I must say this collaboration between these two
giants seemed perfect since they are one of the giants in the industry.
working with Matthew is a real high for Boity because he is one of very
succesful winemakers in South Africa who have been in the game for many years,
he is undoubtedly the best in the country when it comes to wines. “I wanted to partner
with the best in the business to create the ultimate ‘ready-to-drink’ (RTD) product.
A drink for queens (and kings) who own their choices, and their thrones.
Matthew is bringing the craft that he’s honed over decades to help create something
that has been missing in this vibrant market – an elegant and uplifting RTD beverage
that fits perfectly into the modern consumer lifestyle” Boity said, singing praises to her partner
Bringing this partnership with Mathew to life happened in 2019 when they were first introduced,
according to Boity.“At our very first meeting, we discussed the idea of developing
a ‘ready to drink’ (RTD) product. I knew exactly what the market wanted,
and Matthew has the skills to make it happen, so it was a match made in heaven.”
Well, to be honest, i haven't tasted the bevarage yet but from what I have read
on social media, everyone is praising it and I am definitely going to buy it so
that I'll sing the same praises.
BT Signature will be available to purchase at Shoprite LiquorShop stores
countrywide from 31 March 2021,
selling at R99.95 (non-alcoholic 4-pack) and R119.95 (alcoholic 4-pack).
Single 275ml bottles will also be available at R24.99 (non-alcoholic)
and R29.99 (alcoholic) each.
Thank you!
See You Again
BONGI
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